02 Dec 2010
Whisky Round Table
Posted by: Ruben Luyten In: * News
Head over to the Cask Strength blog (by Neil & Joel) for this month’s Whisky Round Table. The twelve of us are discussing a perfectly timed question:
The festive season sees the big players in the spirits business heavily discounting some of our favourite whiskies in the supermarket chains with a view to entice the ‘once a year’ buyer and to grab some healthy market share. But does it de-value the product? Or do you think by discounting decent malts, it allows those with a curiosity to develop their palates further, albeit at a discounted rate?