13 Mar 2011
Balvenie Whisky Academy
Posted by: Ruben Luyten In: * News
The Balvenie Warehouse 24 has now been expanded with a Whisky Academy. It contains four modules explaining a lot of common aspects about whisky (history, production, types of whisky, regions, aromas…) as well as some less common subjects (investing, quality vs. appreciation, terroirs…)
Balvenie’s Global Ambassador David Mair and whisky doctor Sam Simmons (now brand ambassador) are hosting 35 videos, and they’re interviewing people like David Stewart, Gavin D. Smith, Sukhinder Singh, Eddie Ludlow and Charles MacLean.
I don’t usually pass along press releases, but this time you should really check it out and dedicate some time to the videos.